Web Conversion Rates

If you need to increase website conversion rates then you ought to start experimenting with different copy because your copy will have the biggest impact on your profits. Strong, channelled copywriting that positively promotes your products or services clearly and tackles all the standard objections will beat poorly written, slack, unfocused and badly presented copy.

But the process of copy testing is not quite as easy as it ought to be. And this is a barrier to implementation. Ask virtually any internet marketer about the value of good copywriting and they’ll tell you it is essential to success. But few people actually get round to doing it themselves.

Why?

Because it is hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you. Better than that, it actively reacts to the results of tests in such a way that your website evolves to get better and better at converting as time moves on. The way evolving, or Darwinian HTML, works is via a feedback mechanism. Every time some copy is displayed it either results in a conversion or it doesn’t. If you get a conversion, then the copy that was displayed essentially gets a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative vote.

Over time some copy will clearly outperform other copy and an automatic feed back system ensures that, as data comes in, the most effective copy gets displayed more and more which results in your HTML evolving to become fitter as a conversion machine.

The value of increasing web conversion rates is massive and you can actually find a short training course about it on on ReallySimpleTesting.com. Personally I think that one of the most interesting things you can learn there is how minute changes in website conversion rates at various stages in the purchase funnel can make a massive difference to the amount of money you make.

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